Community Updates & So Much More!

INTERNET MASTERY has been UPGRADED! Are you ready to experience an evolution?

Go ahead and stop what you’re doing and watch this quick 5 minute video announcement right now!

To access the InternetMastery Community CLICK HERE!

InternetMastery.Live in March is now available virtually!

Twice a year Internet Mastery holds its annual conference. In 2025 both of these events will take place in Las Vegas, Nevada.

The first event - taking place March 6-8, 2025 has limited tickets still available for our semi-annual conference. You can attend virtually - via zoom - PLUS you get the recordings of this event!

We have 100 tickets available for the event - at this time more than 73% of the tickets have been accounted for… and the price is increasing soon so don’t miss out.

Spend 2 ½ days with Adam Ginsberg, coaches and special guests learning basic and advanced strategies to take your Amazon Business to the next level. In addition, software training, updates and new releases will be taking place during the event.

This event only happens twice each year - and we know you don’t want to miss out. Get your ticket now. You can do that here: https://www.internetmastery.live

There’s no reason to wait and pay more if you don’t have to - lock in your pricing today and get your virtual ticket now! https://www.internetmastery.live

Have you heard the news?

Amazon’s third-party sellers accounted for an all-time high of 62% of units sold in Q4 2024, though this is more by Amazon’s design than sellers’ dominance.

One-fourth of Amazon’s revenue now comes from seller fees, another record high. History suggests that both numbers will continue to rise as Amazon steadily and purposefully shifts from retailer to infrastructure provider.

Twenty-five years ago, Amazon launched its third-party marketplace as one of a long list of experiments designed to rapidly expand its product selection in pursuit of becoming the “Everything Store.”

Ten years later, third-party sales accounted for less than one-third of all units sold. But now, following persistent growth — including a remarkable run in which the third-party unit share grew by a percentage point per quarter, every quarter for eleven straight quarters between 2013 and 2016 – they are on the verge of a complete reversal to a two-third share.

According to Amazon’s latest earnings report, third-party seller services generated $156.1 billion in 2024, representing 24.48% of Amazon’s total revenue. This revenue stream, combined with the growing advertising business – which reached $56.2 billion in 2024 (up 19.8% year-over-year) – has become the core of Amazon’s e-commerce infrastructure flywheel as first-party retail continues to decrease in overall revenue share and importance.

Amazon’s third-party growth is owed more to strategic engineering than seller success. The company continues to terminate vendor agreements with many businesses as part of its operational streamlining, effectively pushing them toward the third-party marketplace model.

Vendor Agreements are where Amazon sells merchandise on behalf of the brand as “Sold by Amazon”. Amazon is moving away from these direct Vendor relationships making it better for third-party sellers to succeed with less competition from Amazon directly.

This strategic shift away from first-party relationships moves resources from high-risk, low-margin inventory ownership to the lower-risk, higher-margin activities of collecting seller fees and advertising revenue.

On the current trajectory, third-party service fees and ad revenue combined will overtake Amazon’s first-party revenue as a percentage of overall revenue within three years — a significant milestone in an evolving strategy.

UPS recently announced plans to cut Amazon shipping volume by 50% by the end of 2026, aiming to “steer towards margin and away from Amazon,” according to Rick Watson of RMW Commerce Consulting. While logistics providers may have the luxury of significantly diversifying away from Amazon, sellers largely don’t.

Every new fee increase or policy change demonstrates Amazon’s ability to capture more seller margin. Yet sellers remain because Amazon’s market share and infrastructure make it impossible to ignore.

Amazon is betting it can continue raising fees while providing enough innovation and market access to retain sellers. Since third-party unit share and fee revenue continue to hit new highs, that bet is paying off.

You are in the RIGHT PLACE at the RIGHT TIME.

If you are already a member of the Internet Mastery Community - Congratulations. If you are not, CLICK HERE TO JOIN!

1,000,000+ People Began Selling on Amazon in 2024

In 2024 — again — nearly a million new sellers joined the Amazon marketplace. There is no shortage of interest despite Amazon’s slower growth, increasing competition, and more complex rules to achieve profitability.

Marketplace Pulse data shows that Amazon added over 900,000 new sellers across its twenty-two marketplaces in 2024 and more than four million over the past five years. Roughly a third of them joined the Amazon.com marketplace in the U.S.

Many never achieve a sale, plenty stop selling after their first few sales, and some replace sellers that quit. Amazon is long past growing sales by growing the seller base or the assortment. Instead, seller growth indicates interest in the opportunity. The number itself is nearly meaningless; it not trending down is the signal.

The key to success is to work with the right team, have the right training and have the best support and software available anywhere - and Internet Mastery provides just that!

Despite the influx of new sellers, more than half of the sales volume on Amazon comes  from sellers who started selling more than five years ago. The goods and brands those sellers are selling might be ever-evolving, but they regularly build long-lasting businesses on Amazon. THIS IS WHY it’s som important to have a long-term vision for success in your business.

Every year, most sellers pay an increase in fees to sell on Amazon. . It is tough to be on Amazon because of fees; it is tougher not being on Amazon because of its market share. Because of Amazon’s unabating market share of e-commerce and, crucially, of e-commerce marketplaces, sellers return to selling on Amazon. If they don’t, the more than 2,000 new sellers Amazon adds daily are eager to step up.

If you are not part of the Internet Mastery Community and do not have access to the IM Prep Center, join us at an upcoming 2 day virtual summit to learn more. Tickets are $49.95 for 8 hours of live, interactive training. Get your tickets here: https://www.gettbace.com

Congratulations!

We are super proud of the Internet Mastery Community - now surpassing more than $198,242,233.27 - AMAZING!

Check it out for your self here: https://app.internetmasterycommunity.com

Upgrade Your Plan

Are you ready to upgrade your Internet Mastery Community Plan? Get More now… scale it and nail it in 2025! https://www.tbace.io/upgrade2025

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That’s all we have time for today!

Stay tuned - each week we’ll uncover strategies and updates to help you grow and scale your eCommerce business!

Knowing No Boundaries,

Internet Mastery Newsletter Team!

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